Like all the best people in direct response, we charge to cover our costs, a creative fee plus points.
But I’ve heard about this writer who will do it for less…
First off, not all creative services are created equal.
In direct response, your success or failure depends on how good your creative is. That’s why a bargain script or production may, when the results come in, have cost you the whole production.
We spend time on your project, we don’t just slam it out or hand it off. We are very aware that clients can easily invest anywhere from $100,000 to $750,000 or more in a show, so the creative has to be terrific.
Our fees are reasonable. That’s why we’ve been in this business for 20 years, working with some of the best clients in the industry time after time, and why we’ve had such outstanding successes.
But your company is so small. Don’t I need a bigger company?
For what? Remember, the key to your infomercial is the writer/producer. That person will make or break your show, just like your director will make or break your conventional :30 commercial.
With us, you know exactly who you’ll be working with.
Remember also that we have access to the same studios, editing houses and craftsmen as bigger production companies. We’ve worked with many of these folks for years, on traditionally lower-budget projects, so many times we even get them for lower rates!
What’s the next step if we want to go ahead with M&A?
Please feel free to ask us about any aspect of our fees, background, organization or operation. Look at our demo reel, which shows you samples of other shows we’ve done.
We will structure it so that you’ll have checkpoints for concepts, outlines, scripts and footage all throughout the development of the show. You’ll pay us in installments and have the right to discharge us if you don’t like what we’re doing.
Over the last 20 years, our legal marketing experts worked with some terrific people and companies in direct response. We’ve had some wonderful success, and we’re looking forward to the next one… with you.